Super Bowl commercials need improvement


While the Philadelphia Eagles brought in their first Super Bowl win, the commercials were not as victorious. When people watch the big game, they like to be entertained. The commercials are supposed to be funny and take your mind off daily stresses. They didn’t do that this time, with a few exceptions. I’m not going to even talk about the ads with political propaganda, because that is an immediate turn off. Only six commercials stood out this year for me.

First of all, I was pleased with the CPI Security ad. Let’s face it. One day, we’ll see the Panthers with their claws on the Lombardi trophy, but until then, I guess Luke Kuechly’s consolation prize is being the hallmark for CPI security. Although very low tech, this ad keeps things simple with a light sense of humor. The teammate with the pizzas gets lost in a closet full of Kuechly gnomes before he finds Luke playing Foosball with another teammate. The teammate then says to the other guy, “You’re supposed to be fast.”

Who doesn’t like Star Wars these days? We have sequels to the original trilogy, and we have prequels with side stories. Although relatively short, the ad for “Solo” looked interesting. I thought it could have used some improvement, but it may still be in development for its summer release.

Let’s not forget “The Avengers.” “Avengers: Infinity War” will also be coming out this summer. Like Solo’s, the ad was short, but still proved to be one of the better advertisements for game day.

Who doesn’t like a superhero car commercial? Celebrating the release of Marvel’s “Black Panther,” Lexus speeds in to promote one of the new heroes who are designated to keep streamlining the Marvel Cinematic Universe by getting him to step into the spotlight.

M&M’s, too, strikes back. It’s been a while since the candy had a hilarious ad to fill the commercial void, but I think this year, with Danny DeVito playing the human form of the red M&M, they rose to the top. Not exactly at No. 1, but just enough to make 2nd place.

I believe the commercial that really takes the cake this year is the TD Ameritrade ad, featuring Lionel Ritchie.  The two executives try to get him to make references to his signature song, “All Night Long,” while promoting their 24-hour service.

Hopefully, as the years go by, there will be better commercials. If they ever want to make it to the top of the list of commercials that I’ve watched, they need to be much better than this.