The Guilfordian

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Logic experiments with genre in “Supermarket”

Bobby Hall, aka “Logic,” a rapper from College Park, Maryland dropped a new album called “Supermarket.” Now a rapper-turned author, the alt-rock album is a tie-in with his novel, also called “Supermarket,” which is about a character named Flynn that suffers depression and psychological issues that the “Supermarket” was supposed to fix, but essentially it holds more than a remedy for Flynn’s problems.

“Supermarket,” the album, is ranked No. 33 on Apple Music’s Top Charts 200, while the novel went on to become New York Times’ No. 1 Best-Seller only a few days after release. Logic became the first rapper to have a best-selling novel in history.

While fans of Logic continue to praise and support his decision to release an alternative album, general music lovers have expressed Logic shouldn’t have gone so far out of his comfort zone with “Supermarket.” Logic has connected with a generation of young adults and teenagers on a level that they can relate to rather than other rappers who rhyme about sex, money and drugs. He has created many albums that draw from all genres of music and flow which separate him from most artists of today.

Personally, listening to “Supermarket,” I was more focused on Logic as an artist and how he fit into each song rather than liking the songs, as I don’t prefer alternative music. I approve his idea of getting uncomfortable and working with other artists to produce an alternative album because it not only shows how talented of an artist he is, but also gives other music lovers who might not be into rap or hip-hop a chance to listen to something different coming from a well-known rapper.

Diving straight into the album you encounter “Bohemian Trapsody,” where Logic gives you three different beat changes in one song, exploring perspectives on love and trust. The song flows into “Can I Kick It” featuring Juto, continuing an emotive set by Logic meant to coincide with the topics of his novel, such as finding love and joy in who you are despite the psychological struggles you go through set by the society we all live in.

“Supermarket” is a good album, but not the same compared to the rest of Logic’s work, mostly due to Logic being new to the realm of alternative music. Despite the critics, he did an excellent job considering those who might go through the same struggles he’s encountered in his life and in his albums and giving them another way to listen.

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1 Comment

One Response to “Logic experiments with genre in “Supermarket””

  1. Zay Nirl on April 13th, 2019 7:01 pm

    i dunno about you but that doesnt look like logic. just guessing tho

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