The Guilfordian

Dodge Ram commercial sanitizes MLK’s legacy

Dodge Ram commercial sanitizes MLK’s legacy

Lana Heltzel, Senior Writer

February 16, 2018

In 1968, the Rev. Martin Luther King Jr. delivered a sermon preaching the importance of serving one’s community while eschewing the material possessions and advertisements that encourage envy. Entitled, “The Drum Major Instinct,” King was specifically critical of the automobile industry for propagating...