WQFS, the Guilford College radio station, announced last week that it will soon switch over to an easy listening/new age music station.James Fishwick, senior and WQFS program director, called their reasoning strategic. “The baby boomers are hitting 60 this year, and we decided that the best way to become a truly great organization would be to tap into that enormous resource,” he said.
Beginning April 15, you’ll be able to enjoy hits from favorite artists including Yanni, Solas, Secret Garden and John Tesh.
“We’re also trying now to bring in the vast bank of young professionals that have recently found Greensboro an exciting place to work and live,” said Michela Maxwell, junior and general manager of the station.
“We’ve finally come to the realization that the punk and experimental eras are over,” she said. “It was a shock to the system, but now we feel better knowing that at last our ratings will improve.”
WQFS has begun a conerted effort toward easing the transition. “We had to move fast, because it takes a long time to remove four tons of independent punk albums,” said Dan Thigpen, who will become the station’s general manager this summer.
“I’m glad that QFS has decided to make this change, just in time for Serendipity,” said senior Dain Roose-Snyder. “I think the new music will definitely add to the celebratory atmosphere of the weekend. Now we can just blast the radio at Friday’s quad dance instead of hiring a DJ.”
President Don McNemar also sounded thrilled with the idea. “You know I’ll be listening,” he said.
WQFS, as a result of the programming switch, will move from 90.9 F.M. to 106.7 F.M., the appropriate easy listening/new age area of your radio dial.